The Brand Ethos

Creativity - Craft - Consideration

These are the key Leaina brand values that apply to all areas of our business, but nowhere more so than our products.

Creativity - We design for the brides that want to be remembered. We believe that if we are not bringing something new to the table, it doesn't deserve to be made.

Craft - Every bride wants to feel special on her wedding day, and there is no better way to feel this than by wearing something that has been lovingly handmade especially for you.

Consideration - It is crucial to us that every supplier and partner we work with upholds the same high level of care and respect for people and the planet as we have.

Design

Designing exciting and unusal bridal pieces is integral to everything Leaina stands for.

Pia's process often begins with a Pinterest moodboard of imagery, identifying key themes that could translate well into embellishment or shape. Suitable fabrics are then either sourced from trusted suppliers or developed especially for Leaina to Pia's design.

Every stage of developing products - from sketching and pattern cutting, to toiling and sampling - is done in-house by Pia herself.

Many of our pieces are designed around low waste principles, meaning patterns are cleverly cut to ensure as little fabric goes to waste as possible. Any useable remnants are transformed into small accessories such as scrunchies and garters, and even the beads from unusable scraps are collected and saved for future projects.

Fabrics

Each fabric we use is carefully selected by Pia, primarily for it's quality, design, and handfeel, but also for it's ethical credentials.

  • Silk - from India

We only use Peace Silk, also known as Ahimsa silk, which is a method of silk production designed to avoid harming or killing silkworms. Instead of boiling or steaming cocoons to harvest a continuous thread, it allows the silkworm to fully mature into a moth and emerge naturally before the silk is collected.

Our supplier's regenerative farming methods protect biodiversity, reduce resource usage, and promote healthier ecosystems. By eliminating harmful chemicals, their zero-impact production delivers luxurious fabrics that meet the highest standards of quality and sustainability.

  • Cupro - from TBC

Cupro is a breathable, silky-smooth "regenerated cellulose" fabric made from cotton linter—the ultra-fine, un-spinnable fibers attached to cotton seeds. Often called "vegan silk," it mimics the luxurious drape and feel of natural silk. Cupro has a soft, buttery texture with a subtle, elegant sheen. It is moisture-wicking and hypoallergenic.

Our supplier uses Bemberg™ Cupro, which is manufactured using a closed-loop process that captures and recycles the heavy chemicals required to produce it.

  • Embellished tulle - from TBC

We use a range of embroidered, sequinned, and beaded polyester tulle within our designs. Although we'd prefer not to use plastic-based materials, we find synthetic fibre tulle is best option to support heavy embellishments and prevent snags.

Manufacturing

Our products are designed and manufactured in the UK, and are either handmade-to-order, or produced in small batches by skilled artisans.

This approach has multiple benefits including a high level of care and attention given to each and every piece, no overproduction, and very minimal waste.